Cosmopolitan promotional strategies
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Ad age is the leading global source of news, intelligence and conversation for marketing and media communities -- get all the breaking news, right now. Ahead of the clio key art awards, a look at which films and tv shows pulled off the most memorable promotional stunts this year — including ones for 'deadpool,' 'this is us' and 'mr robot' everybody takes the credit when a movie is a hit, but it's always one group that takes the blame for a flop. Focusing on glasgow’s earliest surviving music hall, the britannia, later the panopticon, this book explores the role of one of the city’s most iconic cultural venues within the cosmopolitan entertainment market that emerged in.
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